Self-diagnosis
Does your business or organizational project make sense? Without being definitive, this self-diagnosis will help you to better answer this question.
Instructions
This self-diagnosis is constructed from the evaluation of several hundred, even thousands of evaluation interviews for business creation projects, micro, small or medium, and with or without profit.
It is made up of about thirty questions classified into six main categories which must be in good balance. You need to plan between 5 and 10 minutes to complete it.
This double triangle PMPose is composed of:
- Person: those who initiate the entrepreneurial project
- Market: customers, but also the whole context
- Product: or the services that will meet market demand
- Organization: all resources and activities
- Strategy: reflection supporting the vision, planning and action
- Team: employees involved in entrepreneurial creation
The responses from which you can choose are a sample of those we heard during these interviews and we gave them a weighting by mixing our observations and a dose of good logic.
Answer as many questions as possible, then click on the button just below. You will then see a table with all the questions, with your answers and our comments (the same ones we used during the interviews), plus a colored notation…
This data is instantaneous and is not saved anywhere. To keep track of it, print the page.
The PMPOST triangle
Please note this self-diagnosis depends mainly on your answers and especially on your current situation. In no way should it be considered as a guarantee of success or destroy your entrepreneurial desires. It is simply intended to guide your thinking.
How do you determine the needs of your future customers?
| I develop my idea of product/service and I will find well who needs it | |
| I talked it over with my family and friends | |
| I did an internet survey | |
| I did a survey of my friends and acquaintances | |
| I did a field survey with complete strangers… | |
| I did a field survey with strangers in different categories… |
Who are your target audiences?
| Anyone and everyone will want my products/services | |
| Only those people who feel the needs for which I develop solutions | |
| Specific groups by their demographic characteristics (gender, age, etc.) | |
| Specific groups by their socio-economic characteristics (class, income, education, etc.) | |
| We will see at the time |
Where do you intend to market your products/services?
| Very locally | |
| Within a radius of a specified number of kilometres | |
| At the national scale | |
| Throughout the Francophonie | |
| All over the planet, borders no longer exist today |
How do you determine which competing companies?
| There are no competing companies | |
| There’s no competing company in my area | |
| I haven’t yet asked myself the question | |
| I know them more or less well and I’m ready to get ahead of them (better and cheaper) | |
| I’m going to try to turn them into allies, partners or otherwise « loyal » competitors |
How did you decide to make this or that product/service?
| According to my ideas and expertise | |
| Depending on the needs I would like to meet | |
| Based on the results of surveys of potential clients |
How did you develop your product/service?
| From start to finish (finished product/service) before putting it on the market | |
| Through prototypes, with minimum functionality, in the hands of real users or through a series of « tastings » | |
| By asking future users to contribute to the definition of products/services |
How do you evaluate the adequacy of your products/services with the identified needs?
| Perfect, total | |
| They respond relatively well to pressing and strongly felt needs | |
| They respond perfectly to the needs of potential opportunities | |
| This is not the most important thing, what matters is to sell! |
Have you evaluated the products/services that compete with yours?
| My solutions are unique, there is no competing product/service | |
| I know some competing products/services, but mine are better | |
| I know the battle isn’t won, but I’m going to juggle | |
| No problem, as soon as I speak, there is no competing product/service |
What have you considered for your production infrastructure?
| At my house, in a room set up for this purpose | |
| In a coworking space | |
| In rented offices | |
| At the customer’s place |
Have you calculated the production time of your products/services?
| No, but I’ll manage | |
| Roughly and I know I have room for a long time | |
| Yes, and I know at what point I’m going to need collaborators | |
| Yes, and I calculated a margin for non-productive activities |
Do you have a list of the main activities?
| No, it’s all in my head | |
| Yes, of all my activities for the production of my products and services | |
| Yes, of all the productive and non-productive activities that I can’t subcontract under any circumstances |
How will you communicate with your potential customers?
| Only online (social networks, mailing…) | |
| By direct contact (telephone, visit…) | |
| By networking (conferences, breakfasts, after-work…) | |
| By mixing all these means |
Have you determined which are your best distribution channels for your products/services?
| No, I chosed one and I’m sticking to it | |
| Yes, I’ve compared several of them and determined the preferential and alternative ones |
Have you considered distribution times in your workload?
| I’m not the one handing out, so the impact on my time is minimal | |
| No, and I didn’t think about it | |
| Yes, and I’m looking to optimize my distribution channels |
Have you considered distribution costs (real or time) in your price calculations?
| No, not really | |
| No, it’s marginal | |
| Yes, for the most important |
What phase are you in?
| Curiosity: I wonder if entrepreneurship is for me | |
| Design: I observe, I challenge myself and I have lots of ideas | |
| Maturation: I build my solution block by block | |
| Implementation: I’ve made the decision and I’m putting everything in place to start | |
| Take-off: I’ve made the first sales, but I haven’t yet reached the break-even point | |
| Flight: I’ve passed the break-even point and gained some self-confidence |
Do you plan your activities for the company?
| I run too much to still have time to plan | |
| Every morning, I try to plan my day, knowing that the unexpected will turn everything upside down | |
| I make myself a big picture by crossing Urgent and Important, then I plan accordingly |
How do you estimate your income for the next few months?
| I decide how much I want to earn and I calculate my income based on | |
| I estimate an average volume of products/services sold per month and project over the following months | |
| I try to estimate monthly sales volumes based on a various factors, such as seasonality, holidays, etc… |
And how do you calculate your expenses?
| I take the production costs per month and multiply them by 1.75 | |
| I consider and calculate variable (production) and fixed costs | |
| I also include financial expenses, depreciation, etc… |
In order not to be alone facing the market, have you considered or obtained?
| No, I prefer to rely only on myself! | |
| Allies: each working independently, but for the same goal | |
| Partners: the global work is shared and coordinated among the partners | |
| Prescribers: they play the role of intermediaries with your target audiences | |
| Two or three of the previous statements |
What is your professional situation?
| Employed full time | |
| Part-time job | |
| 100% for my business | |
| Unemployed | |
| Unemployed (household) |
What is your personal situation?
| Single | |
| Separated or divorced | |
| Couple without children | |
| Family with children |
Do you have people to talk to about "entrepreneurship" around you?
| No, nobody | |
| Family members or relatives | |
| Friends | |
| Self-employed people or entrepreneurs willing to act as mentors |
How do you secure the household budget?
| I also have a job | |
| Part of it is already guaranteed by my partner | |
| I have external sources of income | |
| I have sufficient savings |
Have you borrowed money?
| Yes | |
| No |
How will you finance the initial investments and the shortfall in the first few months?
| I have sufficient savings | |
| I’m going to use part of my pension (2nd pillar) | |
| I’m going to borrow from my family and relatives | |
| I can increase my mortgage | |
| I’m going to conduct a crowdfunding action | |
| I’ll apply for bank financing | |
| I’ll earn enough from the third month |
Are you alone or do you work as a team?
| Alone | |
| As a team |
If you are in a team, do you take skills into account when defining roles?
| No, not at all | |
| Yes, intuitively | |
| Yes, by fine-tuning skills profiles and roles |
If you are in a team, do you also take into account personality profiles and work preferences?
| No, what really matters are the skills | |
| Yes, because a person who does what he or she prefers, does it well and in the long term… |
Whether you are part of a team or not, have you identified and declared the shared values that support your entrepreneurial project?
| No, I don’t think it’s useful | |
| Yeah, we know them, but that’s just between us | |
| Yes, and they’re part of all our communication |
The diagnosis of your project is...
Answer the 30 questions first
Answer the 30 questions first
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